Business startups are important players in the global marketplace marked by technological adoption. They provide important conveyor belts where new and revolutionary ideas are relayed to the larger business environment. Most of the world’s leading innovations currently being sold by many large multinationals where once bright ideas and untested hypotheses. Individuals who come up with
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Bottled water sometimes gets a negative reputation because of the ways some companies have either lied about their water or the environmental impact it has on the world. Global News Wire reported that, one company, Waiakea water, is doing its part to improve that reputation by putting its money where it’s mouth is and offering high-quality and healthy water while decreasing its environmental impact on the world.
Who Is This Company?
Waiakea water is a Hawaiian volcanic water company that produces water from a high-quality volcano spring in the Hawaii islands. Their water is filtered through thousands of feet of volcanic rock. This creates a uniquely alkaline and electrolyte-heavy water that is healthy and very delicious. It contains next to no chemical additives and other elements that can be found in most other spring waters.
One of the most interesting things about Waiakea spring water is the fact that they actually donate 650 liters of clean water to Africa for every liter of water purchased. They work hard to eliminate carbon from their water to make it as healthy as possible and to operate a carbon-neutral company that limits their impact on the environment.
Just How Big Was Their Success?
In 2015, Waiakea saw a 5,000 percent growth in just three years. That kid of success is stunning, considering how specialized and small their company started out in 2012. Their water is now available in over 2,000 different stores in over 30 states.
All of this success has not only helped them expand their range and provide better water to the country, but to help thousands of people in Africa get the water they need to live a happy and healthy life.
Founder of Waiakea water, Ryan Emmons, had this to say about the success of his company:
“I am incredibly proud of the growth we’ve accomplished in just a few years. We’ve gone from selling a couple thousand cases of Waiakea a year to more than 120,000 cases. And, it feels even better knowing that as a result of this increase, 500 million liters of clean water have been donated to underserved communities in Africa.”
What Could This Mean For The Bottled Water Business?
Success stories like this could help fuel similar philanthropic concepts by other bottled water companies. For example, they could decide to start donating water to other poor areas of the world and decrease their environmental impact. Many companies avoid these types of activities because they believe they are too expensive and not beneficial to their bottom line.
According to Specialty Food, the success of Waiakea water (now worth over $10 million) should show the fallacy behind that kind of logic. It could inspire not only well-established companies to pitch in to help, but get new startup companies to help out as well.