How Doe Deere Founded International Makeup Brand, Lime Crime

Lime Crime has a following of women that has been described as similar to a cult. The company has become famous for its line of lipsticks, eyeshadows, highlighters, and hair colors that are designed for women who want to stand out as a unicorn in a crowd of horses. The company’s mascot is a unicorn and founder, Doe Deere, has been given the nickname of Queen of the Unicorns. It is a title she rightly deserves. Doe can be spotted standing out in a crowd with her famously brightly colored hair, ranging from orange, to blue, to pink.

 

Originally from Russia, Doe Deere started her first business at 13 when she began selling temporary tattoos to people at her school. She has always been an entrepreneur and Lime Crime has reaped the results of her drive.

 

Doe Deere believes in two things: fairy tales and the power of gorgeous, well-crafted makeup that makes a woman feel beautiful. She says that there is no point in even trying various shades of makeup if it doesn’t make a woman feel beautiful and transformative. This is the power of the unicorn. She strives to make things gorgeous in a world that seems plain and ordinary.

 

Lime Crime was first founded by Doe Deere as a clothing company. She graduated from college with a degree in fashion and, after that, she spent a short period of time working in the world of high fashion before she realized her life goal was to have her own business. She started Lime Crime as a company that sold clothes for women. She designed, sewed and marketed her clothing all from scratch before selling them on eBay. While her clothing line saw success, she always questioned if designing clothing was the work she wanted to do for the rest her of life.

 

This was how she transitioned Lime Crime to become a major line of makeup, rather than a clothing line. Lime Crime first debuted as a makeup line in 2008, when it launched a line of eyeshadows and various powders. Doe Deere was committed to ensuring that the brand would always be free of animal cruelty and to be completely vegan friendly.

 

She states in a recent interview that one of the most challenging choices she has ever had to make was deciding which laboratory she wanted to partner with. She knew that she not only wanted to partner with a lab that was excellent at the work the team did, but also with someone who shared her ultimate vision for Lime Crime and would support her efforts to create her own makeup and ensure it was cruelty-free and vegan friendly. She also said that the laboratory she chose now allows her to have fun and to try out new color choices as she likes.

Doe Deere focuses her business around the fact that beauty products should make you happy, and not be restrictive. She wants her buyers to feel like they are all in a magical fairy land when they use her makeup products. Learn more:  http://thestoryexchange.org/doe-deere/

Filed under: CEO, Cosmetics Industry, Inspirational Women, Women in Business

Wednesday, February 21, 2018

 

A Peaceful and Crime Free Society with Securus Technologies

Securus Technologies is the leading company in the high tech provision in the state. The firm has very may beneficiaries. The firm aims to ensure that all the correctional services in the country gain access to their services. There are 3400 corporations, 2600 correctional services, and over a million inmates who are dependent on the
View Full Article…

Ian King: Helping Investors Make Money Investing In Cryptocurrency

Ian King, the founder of Intellicoins, is considered by many to be an expert when it comes to cryptocurrency and investing in the crypto market. But what makes King’s information so meaningful and trustworthy is he’s spent over two decades as a market analyst and trader. After graduating from Lafayette College with a degree in
View Full Article…

How Different Forms of Water Can React to the Body Compared to Waiakea Water

As people learn more about water, it becomes more fascinating. For one thing, there are many different ways to learn about water. One of the ways to learn about water is by drinking it. Depending on one’s body chemistry, some forms of water will just pass through the body while others take a little longer
View Full Article…

IDLife Personalized Nutrition

IDLife Personalized Nutrition provides persona nutritious supplements just for you ! This is great because it is the excellent way to become more healthier. In America it is labeled as one of the most obese countries. This corporation can be the start of something new. Supplements something that we need in our every day lives
View Full Article…

DACA Is Still Under Attack & Expiring

The Deferred Action for Childhood Arrivals (DACA) continues to be a target of the GOP. Earlier this year, Texas Attorney General Ken Paxton released a letter asking the Trump administration to revoke the DACA program by Sept. 5 or face legal action. President Donald Trump rescinded the program that same month. The attacks didn’t stop
View Full Article…

Louis Chenevert, UTC’s Ace

It’s impossible to have a perfect house without a perfect foundation. United technologies corporation, UTC, is such a house; perfect. Looking at this company among its peers, it stands tall. This can be credited to one thing, a leader who labored to lay the right foundation. UTC’s current CEO Gregory Hays today enjoys the input
View Full Article…

Jeunesse Global’s Plans

Jeunesse is a health and beauty company that is growing rapidly. Although this is a small company, it still has a broad range of products that customers enjoy. Over the past few years, many people have started to purchase products from Jeunesse. Jeunesse is unique in several ways. First of all, the company does not
View Full Article…

Elysium Health Brings Real Rigor to the Supplement Market

One of the problems that has long plagued the supplement industry has been the lack of transparency and associated trust issues that come with it. The unregulated nature of the industry has, at times, attracted bad actors, leading to a number of high-profile cases where extraordinary claims were made about products that later turned out
View Full Article…

A Look At The Companies That Logan Stout Has Created

Logan Stout is professionally engaged in a number of ways. He is a business owner, author, public speaker, leadership coach, mentor, and a philanthropist. He has founded a number of companies including IDLife LLC which provides customized health supplements. He has also founded companies that teach kids how to play baseball player (he’s a former
View Full Article…

Wednesday, February 21, 2018